Social media ads are a type of online advertising that appears on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. These ads can take various forms, such as image ads, video ads, carousel ads, sponsored posts, and stories. They are typically targeted to specific audiences based on demographic, geographic, and behavioral data, allowing businesses to reach their desired customers with relevant and personalized messaging. Social media ads can be an effective way to increase brand awareness, drive website traffic, generate leads, and boost sales.